Lead Generation
Lead Source Attribution Engine
Ask where your last ten deals came from and you will get confident answers that contradict each other. The ad team credits ads, the portal invoice says portals, and the agent swears it was their referral. Everyone is guessing, and next year's budget gets split by whoever argues loudest.
We build the system that ends the argument. Every touchpoint tracked, every deal traced back to what actually produced it.
The problem it removes
Real estate journeys are long and messy. A buyer clicks a Facebook ad in January, browses via Google in March, and finally calls from a portal listing in June. Last click tools hand all the credit to the portal, so the ad that started everything looks like waste and gets cut. Decisions made on broken attribution are worse than decisions made on none, because they come with false confidence.
What we build for you
An attribution engine that follows the whole journey and connects marketing spend to closed revenue.
- Tracks every touchpoint from first interaction through to the final sale
- Stitches identities across devices, channels and long timelines
- Attributes revenue across the journey, not just the last click
- Dashboards showing cost per qualified lead and per deal, by channel
- Recommends budget shifts based on actual conversion data
How it works
- 1
Instrument everything
Ads, portals, SEO, referrals, offline codes and calls all get tagged at the source.
- 2
Stitch the journeys
Touchpoints merge into one timeline per contact, however long the road.
- 3
Connect the money
Closed deals in the CRM link back through the journey, so channels earn credit for revenue, not clicks.
- 4
Decide with numbers
Quarterly, the dashboard makes the budget conversation short. The data does the arguing.
What changes for your business
- Marketing budget allocated by revenue produced, not opinions
- Channels that quietly start journeys finally get fair credit
- Wasted spend identified and moved within a quarter
- One dashboard both marketing and sales agree to trust
Frequently asked questions
Which channels can it track?
Google Ads, Meta, property portals, organic search, email, WhatsApp campaigns, referrals, offline QR codes and phone calls. If a lead can arrive through it, it can be tagged.
How does it handle long buying cycles?
Journeys stay open for months and stitch across devices where consented identifiers allow. A June deal correctly credits the January ad that began it.
What attribution model do you use?
We default to a position weighted model that values first touch, key milestones and final conversion, and we show you last click alongside it so you can see the difference yourself.
Do we need this if we already have Google Analytics?
Analytics shows sessions and form fills. This connects those to CRM outcomes and actual revenue, which is the part budget decisions need and analytics alone cannot see.
Fund what works, cut what does not
Bring last quarter's marketing spend to a free audit. We will show you which numbers you currently cannot see and what they would change.
Book a free 45 minute audit ↗Related lead generation automations
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